Wednesday, January 25, 2012

Goals & Ambitions

Be SMART about them.

What are your goals for the coming year? More profit? Less waste?

We hate to break it to you, but those aren't goals. They're ambitions.

You've probably heard this ad infinitum, but it bears repeating: real goals are definable to the detail, as well as measurable and achievable. If the objective is to cross the river, goals become the interim — specific, measurable, achievable, realistic and trackable means tow-crossing.

Applying this to your business life can bring prosperity. Applying it to your whole life can bring your preferred future.

Write them down. Break them into steps. Apply deadlines, performance indicators and measurements. Post them where you can see them and do something toward their end every day.

Our first goal of the year was to check in on your goals for the year. So we can check this one off our list.

The C4:
  1. Ambitions are fine. You need goals to make them happen.
  2. SMART Goals are specific, measurable, achievable, realistic and trackable (keep score!).
  3. One should have long-term, yearly, monthly, weekly and daily goals.
  4. Each day brings near-infinite opportunities to work on achieving goals.