What if we told you there’s a single tool that can support all your marketing efforts, enhance your management and internal relations, improve your communication skills, and sharpen your critical thinking?Already it sounds too good to be true. So just wait until we add: This tool is absolutely free.
The tool we’re speaking of is the blog, and if you don’t have one already you should start one right away.
What can you do with a blog? To begin with, you can explain yourself. You can provide the detail behind your decisions — to your customers, to your employees, to strangers…maybe, if need be, even to yourself.
That’s because the act of writing, of blogging, forces a focus in your thinking and an examination of your procedural logic. In sitting down to write the 500 or 1,000 words on whatever’s relevant to your business this week, you’ll find yourself delving into why it’s relevant, and what that means, and what it foretells.
You’ll support and amplify your marketing campaigns by providing a longer-format appeal that just isn’t possible through any other outreach. You’ll humanize yourself and the voice of your company, by supplying the ongoing narrative that explains why you’re in business and what makes you tick.
You can spend money on blogging, to be sure. Spend as much as you want. But you can get started, and you should get started, right now, for nothing. And similarly, you’ll probably get started with few or no readers. That shouldn’t stop you either. Every blog you write, whether it’s read widely or not at all, sharpens your mind and hones your ability. Every entry makes you a better writer and a better thinker. And rest assured, the better you get the more attractive your blog gets. The readers will come.
This is a tool that’s loaded with potential. Your potential to start a conversation, to introduce yourself to an unlimited audience, and to begin explaining why you’re doing what you do starts with the gentlest of efforts.
We urge you to make that effort at once.
The C4:
- The blog is the definitive format of twenty-first-century electronic publishing. It is open and available to all and is equally serviceable for business, for art, for pleasure, and for no particular reason at all.
- From a business perspective, there’s probably no comparable tool that can reach so many people, that can explain or justify so ably and thoroughly, and can elicit such critical thinking, for so little outlay and effort.
- Your earliest efforts at blogging might attract little notice. Your first few blogs might be choppy or rambling. Soldier on. You’ll get better with practice, and your practice will attract attention.
- Blogger and Wordpress are free hosting services that can have you up and running with a beautiful, dynamic blog in just a few minutes. With Tumblr, you can create a more visual-oriented and stripped-down yet still great looking blog even faster. With Wordpress you can download the open-source Wordpress software and host it yourself. You can buy a domain name for a few bucks and redirect it to any blog, anywhere. The point is you can spend a little, a lot, or nothing — and still create a blog that lets you speak with your customers like never before. Why not get started today?
