Friday, June 3, 2011

Welcome to C4

Prepare yourselves for an explosion of ideas — both random and intentional. We'll be addressing everything from design and writing to brand strategy and the challenges of human communication — and perhaps even more things that enter our collective calling.

Some posts will be pretty abstract while others will be right in your face. Either way, we're going to make an impact on your understanding of marketing and brand development for your best advantage.

In each post, we'll be making four powerful points about the topic at hand. No drawn out nonsense. No writing about our feelings. We're going to burn away the BS and get to the core.

So that's that.

Detonation in 3...2...1...