You are far more valuable than your bottom line.
It's only natural, as we bid farewell to 2011 and ring in '12, to look back, take stock and evaluate a year's worth of performance. Were we lean and competitive? Did we beat expectations? Or was our balance sheet a precarious balancing act?
As we pore over the data, though, let us remember that not all is black and white. Certain aspects of our businesses defy definition, resist categorization and are oh so difficult to put a price on.
We're talking about intangible assets.
These include our intellectual property, our unique trade secrets and the marketing power of our brands. They include also the goodwill of our communities, which is a reward beyond value for our participation, our citizenship and our altruistic leadership.
Is this the kernel of a New Year's resolution? That's for each of us to decide for ourselves. Here at Caler&Company, we aim to embrace the intangible and value to the utmost that which has no price.
Here's to goodwill, good times and a happy and healthy 2012 for all.
Cheers!
