Nothing Happens Without Awareness

Happy 70th birthday to the Ad Council.

The Ad Council is the advertising industry’s premier non-profit, founded in 1942 at the urging of President Franklin Roosevelt, to leverage the persuasive power of media for the sake of the common good. Those early years saw memorable campaigns on behalf of the war effort, including the introduction of an icon that remains moving and powerful to this day: Rosie the Riveter.

Since then, the Council has championed causes that benefit us all, while remaining decidedly non-partisan and uncontroversial. These include Smokey the Bear’s fight against forest fires, McGruff the Crime Dog’s exhortations to “take a bite out of crime,” and the familiar, effective message: “Friends don’t let friends drive drunk.”

The Ad Council’s mission is made possible through the donated time and talents of the industry’s top creative minds, and more than $1 billion in free media space per year. We see the results every day on TV, online, in our magazines and in our newspapers. More importantly, we see the results in the positive social changes the Ad Council helps to bring.

The influence of modern advertising is a boon to business and commerce. We’re proud to be part of that. But we’re at least as proud of the role our industry plays in positive social messaging and change. So thank you, Ad Council, and here’s to your next 70 years of service.

The C4:

1. The Ad Council was founded in 1942 by advertising industry leaders, as part of the home-front war effort.
2. From 1942–1945 the Council helped sell war bonds, encouraged rationing, kept morale high and introduced Rosie the Riveter to the world.
3. Since the end of WWII, the Ad Council has leveraged top creative talent and billions of dollars in free media to promote some of the most important and most familiar social causes.
4. Nothing happens without awareness. Congrats to the Ad Council on its 70th anniversary.

Is the tide rising?

Housing and employment show good signs.

The downturn we call the Great Recession, which was our nation’s worst economic crisis since the Great Depression, began in December of 2007. The recession itself (defined as multiple consecutive quarters of negative GDP growth) ended in June of 2009. However, as we’re all too well aware, the recovery has been slow, halting and uneven.

At last, we’re glimpsing an end to that. If the collapse of the housing industry was what presaged the downturn — and it was — then a housing recovery means good news for us all.

We now know that the rate of foreclosures in 2011 decreased 24% as compared to 2010. The number of homeowners 90 days or more delinquent on their mortgages was down to 7.3% of all borrowers as of December 2011, versus 7.8% the previous December. And the number of U.S. metro areas showing measurable improvements in their housing markets increased to 98, as of the first of this month.

Do we still have further to go, and are there dangers still ahead? Yes and yes. But don’t let that keep us from indulging in a bit of optimism.

The Dow is up and unemployment is down. The housing industry is on its way back. The tide is rising and all boats are being lifted. Let’s enjoy it, celebrate it, and then let’s roll up our sleeves and get back to work.

The C4:

1. The Great Recession (2007–2009) was triggered by a collapse of the housing and mortgage industries.
2. The recovery has been one of the slowest on record, with nearly 18 months (mid-2009 through 2010) of little or no improvement in housing and employment.
3. There’s ample reason for optimism. We’ve seen five consecutive months of improving employment numbers, and a steady rise of the major stock indices.
4. Within Ohio and across the nation, the housing market is recovering. Healthy housing will complete this recovery. Cheers to that!